E-E-A-T Score Benchmarks
We've analyzed thousands of websites to bring you insights into average E-E-A-T scores. Discover how Experience, Expertise, Authoritativeness, and Trustworthiness scores compare across the web.
Key Insights
Notable patterns from the benchmark data
With an average score of 46.3, trustworthiness is typically the highest-scoring E-E-A-T pillar.
With an average score of 11.7, expertise typically needs the most improvement across websites.
E-E-A-T Pillar Averages
Average scores across all four E-E-A-T pillars
See How Your Site Compares
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Benchmark Questions & Answers
What is a good E-E-A-T score?
Based on our analysis of thousands of websites, a good E-E-A-T score is typically above 40 (75th percentile). The average overall score is 30.7, with most sites scoring between 15 and 40. Scores above 75 are considered excellent and indicate strong content quality signals.
How does my site compare to others?
Use our free E-E-A-T checker to analyze your website and see how your scores compare to the industry average of 30.7. You'll get a detailed breakdown of your Experience (avg: 31.1), Expertise (avg: 11.7), Authoritativeness (avg: 33.8), and Trustworthiness (avg: 46.3) scores, along with actionable recommendations for improvement.
Which E-E-A-T pillar is typically lowest?
Based on our benchmark data, Expertise typically scores lowest, with an average of 11.7. This suggests that expertise signals are often underutilized by websites and represent a key opportunity for improvement.
How can I improve my E-E-A-T score?
To improve your E-E-A-T score, focus on enhancing each pillar: add author credentials and bios (Experience), showcase expert qualifications (Expertise), build backlinks and citations (Authoritativeness), and provide transparent contact information and clear policies (Trustworthiness). Check our blog for detailed guides on improving each aspect. Our analysis shows that sites with complete structured data and author information typically score 9 points higher than average.
How often are these benchmarks updated?
Our benchmark data is updated hourly and reflects the most recent website analyses from thousands of sites. We continuously gather data from sites using our E-E-A-T checker, ensuring our benchmarks reflect current industry standards and trends.
What types of websites are included in these benchmarks?
Our benchmarks include a diverse range of websites that have been analyzed using our E-E-A-T checker, including blog posts, news articles, medical content, product pages, and other content types that use structured data. All scores are calculated using the same methodology, ensuring fair and accurate comparisons.